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GRAPHIC & IDENTITY DESIGN / SWATCH CAMPAIGN IDENTITY DESIGN

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campaign identity We created this alternative identity system for Swatch, in terms of a series of cartoon characters.

The characters are music, x-sport, art lover, these are the potential clients of Swatch. The identity system is easily applied on shopping bag, uniform & souvenirs, it is an interesting solution which is eye-catchy & cost effective in the same time.

client: Swatch


shopping bag design